Introduction to the Strategy Canvas

Get your hands dirty!

Have you ever wondered how other businesses come up with so many great ideas for their blog and social media content?

And how they know who to promote to, where and how?

Those businesses have a marketing strategy, and here's how you can get one too.


Strategy isn't just for the boardroom.

If you've found yourself in a marketing role, The Strategy Canvas is your new go-to.

The Strategy Canvas is a one page marketing plan that we've broken down into bite size Toolkits to help you piece together your strategy bit by bit. The Toolkits are full of practical online tutorials, tools and templates for you to apply on the job; helping you develop as a strategic thinker and doer.

The Toolkits are based on a human-centric approach, which means it is focused on solving the problems of real people, your ideal customers.


In this Toolkit you'll discover:

  • The phases of building a strategy and how you can get started with a few quick actions today.
  • How the Strategy Canvas will help you think more strategically about your marketing.
  • The ever-changing marketing spectrum and how to adapt on the job.
  • Your opportunity to apply your new knowledge with a support crew at your side.

Get Your Copy of the Strategy Canvas Now

Subscribe to the Adaptation Projects email list below and receive free access to the Strategy Canvas tutorials and editable template.

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Your Instructor

Amy Wilkinson
Amy Wilkinson

Amy has created marketing strategies for a myriad of businesses, big and small, products and services, in a variety of different industries in the UK, Europe and Australia. She's also seen many businesses operating without a plan and the results that come with it: staff time and efforts wasted on conflicting activities, and confused customers who either put up with the status quo, or more often, leave. Having worked both on client side and now agency side, Amy has developed The Strategy Canvas from years of hands-on experience. The Canvas simplifies the marketing planning process and delivers a single vision for any team to implement with confidence.

"Amy was an inspiration to work with, a highly strategic, dynamic thinker."

- Greg Cahill, Key Account Manager, Bausch + Lomb UK

"Amy is an outstanding strategist and a one-person ideas machine."

- Pete Smith, Co-Founder, Silicon Milkroundabout

"Amy is a natural leader; inclusive calm and with a clear vision."

- Samantha Gerson, Head of Digital Solutions, RSBC

"Amy has the unique ability to be able to consistently create and manage strategic marketing, social media and website content which is grounded in research fact."

- Kevin Cheeseman, Founder, BuyPure

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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