What do your customers want?

The first step to delivering a great product and service to your customers is to understand what they really want from you

Whatever your product or service is, you have customers who are buying it. But it might surprise you to hear that some of those customers are buying from you because they haven't found a better alternative. You're not solving their problem entirely but they either can't be bothered looking elsewhere or they don't even realise they're missing out... until a better option comes their way.

It costs much more to find new customers than it does to keep the ones you have. So, how do you keep them? Well, the first step is to listen to them and make sure you are doing all you can to keep them happy and satisfied. This toolkit will give you the tools to start listening.

Who is this Toolkit for and what will you get out of it?

This class is for you if: You’re an Accidental Marketer, you’ve got no time to waste, and you want to connect with your most relevant audience.

What does this toolkit contain?

  • Nine easily digestible video tutorials walking you through the key concepts and how to put them into practice.
  • The Assumptions Tool: How to figure out your audience’s big picture problem so you can focus all your energy on it, by creating your own Care Factor Scale.
  • The Feedback Collector Tool: How to collect everyday customer feedback and then turn negatives into positives.
  • The ebook "What do your customers want? How to stop doubting and start marketing with confidence."

The Strategy Canvas Toolkits

The Strategy Canvas is a simple formula to creating a marketing strategy with confidence, containing eight core ingredients.

For each "ingredient" we'll be producing a range of Toolkits that cover the three phases of strategy building: Exploration, Foundation, and Future Proofing.

This toolkit, "What do your customers want?" tackles the first and pivotal segment of the Strategy Canvas, your Audience.

Your Instructor

Amy Wilkinson
Amy Wilkinson

Amy has created marketing strategies for a myriad of businesses, big and small, products and services, in a variety of different industries in the UK, Europe and Australia. She's also seen many businesses operating without a plan and the results that come with it: staff time and efforts wasted on conflicting activities, and confused customers who either put up with the status quo, or more often, leave.

Having worked both on client side and now agency side, Amy has developed The Strategy Canvas from years of hands-on experience. The Canvas simplifies the marketing planning process and delivers a single vision for any team to implement with confidence.

"Amy is an outstanding strategist and a one-person ideas machine."
- Pete Smith, Founder, Silicon Milkroundabout

"Amy challenges the status quo and gets results. Strategic, innovative, collaborative and inspirational. Amy makes change happen."
- Nikos Psaltopoulos, COO, Marine Traffic

“The experience working with Amy has been enlightening, inspiring, thought-provoking and challenging.”
- Doug Mitchell, Partner, Mitchell Wilson

Frequently Asked Questions

Who is this course best suited for?
If you're an Accidental Marketer which means you’ve either worked your way from a completely unrelated role, into a marketing position and you’re learning on the job; or you run a small business and you’ve realised you need to learn a whole new skill in marketing to make your dream a success. This course is also designed for you if you’ve got no time to waste, you want to learn essential and strategic marketing skills that can be put into practice immediately and you want to better understand and communicate with the most relevant audience to your product / service.
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
When will new toolkits be available?
We're working really hard to bring new toolkits designed around the 8 key ingredients of the Strategy Canvas. If you have any particular skills you want to develop or strategy questions you need answered, please get in touch and share your suggestions. The next toolkit may well be written just for you!

Get started now!